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The Flourishing Entrepreneur Podcast

Feb 23, 2022

Who are you? Have you ever really asked yourself that? 


Are you showing up as your authentic self and using your story in everything that you do? Are you showing up in a way where people feel like they can truly connect with you? You know...the you that is running this empire, the you that is building this team, the you that is loving life and flourishing in life and business? 


If you’re nodding your head yes, I invite you to listen to this episode.


In this week’s episode, we're joined by Heather Cherry. Heather is a Copywriter at Heather Cherry Consulting Co, a freelance agency offering marketing copywriting and content creation. Heather has been writing professionally for over 13 years. She has been published in SELF, Forbes, Pittsburgh Parent, Nanny Magazine, and Scribd. She published a marketing guidebook, Market Your A$$ Off. She has also worked as a Journalist for The Ridgway Record. She holds a master’s degree in Professional Writing from Chatham University. Heather specializes in authentic storytelling, email marketing, content marketing, and website copywriting. 


Stay tuned as I speak with Heather about authenticity in copywriting and marketing, as well as how to identify yourself and show up in the world in a way that genuinely wins over those around you.


In this episode, you'll learn:

  • The highest, purest form of light 
  • The interconnectedness of focus and authenticity
  • The value of mindfulness - being in the moment to do your best work
    • Focus on creating great content
    • Focus on storytelling - use fiction to write fact
    • Show up authentically in your content
  • Why finding your authentic self never ends
  • How to allow yourself to live and find peace in the intersection
  • Don't let negative self-talk get in your way


Here's a peek inside the episode:


[2:39] Vulnerability is our most accurate measurement of courage


[6:26] Mantra of the Day


[9:58] Burnout is always an ongoing challenge as a writer.


[14:22 Tip #1 - Focus on creating great content.


[15:00] Tip #2 - Focus on storytelling, and all those aspects of fiction writing that you can apply to business writing.


[15:43] Tip #3 - Show up authentically in your content.


[20:09]  Finding your authentic self never ends.


[23:01] When we are new to anything, we have so much negative self-talk that overwhelms us.


[28:09] Don't let yourself get overwhelmed. Keep persevering because marketing is a journey


If you're ready to put your money where it matters, download our FREE Business Building Essentials guide to adjust your money mindset, figure out your next investment (even if it’s your first!), and calculate the ROI. I’ve also sprinkled the guide with MY favorite tips, tools, and resources to use your money to bring home even more. Download your guide now at


Connect with me!  

Podcast Instagram: The Flourishing Entrepreneur

FM Website: Flourish Marketing | Strategy, Copywriting & Coaching

Schedule a Discovery Call: 30-Minute Discovery Call - ALEYA HARRIS

Where to find more of Heather:


Heather’s Instagram: Heather Cherry

Heather’s Facebook: Heather Cherry

Heather’s LinkedIn: Heather Cherry

Website: Marketing Copywriting | Heather Cherry Copywriter

Get your copy of Market Your A$$ Off book HERE!